Hersteller:
IBM Deutschland GmbH

Format: Whitepaper

Größe: 612 KB

Sprache: deutsch

Datum: 30.04.2007

Retailers like your company are facing a variety of business issues that have a significant impact on revenue and profitability, such as customer churn and disloyalty, increasing competition from new market entrants, inability to differentiate the brand, rising costs and inefficiency and credit risk management. The ability to understand the customer and foster a relationship with the end consumer can help retailers differentiate service and improve sales.